Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities

Zoos and aquariums around the world care for many animals with disabilities, but staff often face challenges in how to share these stories with visitors. This study looked at whether using simple, narrative signs could help the public connect with these animals and develop more understanding attitudes toward people with disabilities. Researchers observed how visitors reacted to animals when there was no sign, a detailed sign, or a simple one. The simple signs led to fewer negative comments and less concern about the animals’ well-being. In addition, in an online survey experiment, participants who saw a photo and short story about an animal with a disability reported feeling more emotionally connected and more positive toward both animals and people with disabilities. The findings show that clear, thoughtful communication can encourage empathy and reduce stigma. Led by a team of disability scholars and zoo professionals, many with personal experience of disability, this work offers practical guidance for creating more inclusive public spaces.